Masterclass: “Developing a creative brief and your creative thinking” by Virginie Bourdin



Virginie grew up in France between two worlds, a wild artistique one on one side and an entrepreneurial one on the other.

After 7 years strong of academic art and communication studies, she developed her skillset exploring different visual fields such as advertising and animation before to dedicate herself to high end VFX for Hollywood movies. She created and managed the first film art department for the leading VFX house MPC as head of department and VFX art director for almost ten years. Her experience allowed her also to develop efficient creative processes for the visual effect industry with a focus on artists personal development.

After touring worldwide giving conferences for a all year, Virginie launched in 2015  THE ART OF DIRECTION, a limited company producing concept art for film preproduction and successfully completed few major productions. She gathers tailored pools of international artists, creating a flexible virtual art department able to answer to the most demanding high end productions. This allows her to satisfy an insatiable curiosity for novelty, creative processes and her love for story telling design.



Day: Saturday, 1 December, 2018
Schedule: from 10,00 to 14,00h
Space: Aula A (planta -1)
Disseny Hub Barcelona, Plaça de les Glòries, 37 (Barcelona)
Price: 25€ estudiantes – 50€ profesionales
Capacity: 10 max.
Teacher: Virginie Bourdin, Art Director.
Language: enghish and spanish


Create the brief of a character, his purpose with his strength and weaknesses, a context, a mission and the brief for a key art to demonstrate it all. Then Pitch it !

The attendees will be given an art direction mission:

Creating a brief for a character design to give to an artist.


10 people max working creatively in duet.


Attendee profiles

– For young and confirmed professional digital artist who want to move to art direction role.

– Young creative professional who want to develop their own project and are looking for methodology.

– Young art director who want to discover new approaches of the work.


Gained knowledge

The participant shall discover a method for the construction and deconstruction of a brief to help him reflect on his own methodology. He’ll practice co-creative process to gain on efficiency, clarity… and fun !

— Attendees shall brings their laptop, eventually graphic tablette.



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