Designing the endless road
A journey though the design process, from inception, shoot light simulation and logistics to shoot for real a miniature world that never ends blending seamlessly multiple takes and its later digital interactive application.
Jordi has been the post production lead on many of the most highly regarded TV commercials of the last 15 years. With a reputation for pushing creative boundaries, he has collaborated with some of the world′s leading directors for brands like Adidas, Citroen, Guinness, Heineken, Carlsberg, Thomson, Levis, LG, Nike, Philips, Sony, Visa, Strongbow and the band Radiohead.
A qualified architect, Jordi also worked in software engineering and cel animation before he left Barcelona to join Jim Henson’s Creature shop, The Mill, Realise Studio and now Glassworks. This eye for structure, and creating effects that are grounded in physical reality is very much the driving force behind his approach. His craft and problem solving abilities have helped many directors and agencies win awards and recognition, and his own contribution has also been noticed with multiple awards.
After 10 years at The Mill Jordi eagerness to reinvent the way to design and craft visual effects has led him to find his own voice, ultimately taking him on an incredible journey to Glassworks where together with some of the best visual effects artists is pushing the boundaries of what is possible mixing old film techiques with the very latest cutting edge approaches.
Jordi has picked up numerous BTAA Craft Awards, multiple Clio Awards, a D&AD yellow pencil, and gongs at the Australia Effects and Animation Festival, Australia′s Young Guns, London International Awards, for work including the commercials Sony ‘Balls’, Sony Playstation ′Mountain′ and Toohey′s ′The Quest.