Alex Webster

Alex Webster began his career in 1997 in live action commercials production before moving into VFX at MPC. After a five-year tenure moving up the production ranks at MPC London, spells followed on set and in animation before a move to The Mill, where he established the company’s nascent Content Division, later becoming Mill+.
He then joined Oscar-winning animation studio Passion Pictures as Managing Director, overseeing the company’s studios in London and New York and multiple award winning projects in advertising, film and immersive. A spell at London’s Electric Theatre Collective followed, where he established Friends Electric, the company’s design, interactive and animation creative consultancy and production company.
After a sojourn of six months to spend much needed time with his long suffering wife and daughters, Alex returned to the industry as MD of The Third Floor London, the preeminent visualisation studio jointly owned by The Third Floor Inc and Framestore. After a highly successful 12 months, a strategic decision to dissolve the joint venture saw Alex move to Framestore full-time to build Framestore Pre-production Services (FPS), the company’s pre-production services division which sees creative services including previs, techvis, postvis and virtual production integrated into Framestore’s creative ecosystem.
In FPS’ first six months the team have been awarded and delivered multiple film and episodic vis and VP projects for clients including Marvel, Disney, Warner Bros and Netflix, amongst others.

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